I started my career as a business journalist at Mint (Hindustan Times), covering insurance, fintech, financial planning, and personal finance through COVID-19, one of India's most turbulent economic periods. My reporting on the insurance claims crisis that triggered IRDAI intervention taught me something foundational: the difference between a brand people trust and one they don't often comes down to whether they tell the truth clearly, especially when it is hard.

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That instinct has shaped 8 years of work across some of India's most recognised fintech and insurance brands. At ZET, I lead brand marketing and communications across the full spectrum: scaling influencer marketing to 200+ creator partnerships, owning performance creative strategy across Meta and Google, building the content engine, and leading a 9-member team across brand, product communication, social media, PR, and influencer marketing. At Onsurity, I built the brand and communications function from the ground up, establishing a media presence that captured over 56% share of voice, growing social audiences by 60,000+ followers entirely in-house, and launching original content IPs and flagship events.

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Before that, I shaped communications at Go Digit General Insurance, including supporting its IPO journey and launching its first awareness podcast, managed corporate communications and crisis PR at Exide Life Insurance (now HDFC Life), and briefly led content and brand strategy for PhonePe's insurance marketplace.

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The work I am most proud of sits at the intersection of creative storytelling and measurable business outcomes: awareness that converts, content that drives trust, and communications that move the needle.